Generation Y: Indigenous tourism interests and environmental values
Taylor & Francis
School of Business and Law / Markets and Services Research Centre (MASRC)
Indigenous tourism is an important sector worldwide. While demand for Indigenous tourism has previously been examined, there is a paucity of research on the relationship between Generation Y’s (Gen Y) Indigenous tourism interests and their environmental values. This paper reports the results of exploratory, qualitative semistructured interviews with 14 Gen Y members in Western Australia. The Gen Y participants in this study displayed strong egocentric environmental values, and a disconnect between stated environmental ideals and travel behaviour. They were also largely disinterested in Australian domestic Indigenous tourism, showing a strong preference to engage with international Indigenous tourism that included cultural and social components rather than nature-based.