Document Type
Other
Publisher
Sage Publications
School
School of Medical and Health Sciences
Abstract
Although netnography emerged in the 1990s, it is a term unfamiliar to many ethnographers and is still touted as a new methodology. Once explained, ethnographers often understand it in terms of online ethnography. While this is helpful, netnography, however, offers a set of steps and analytic approaches that can be applied across a spectrum of involvement online. Its focus is on gaining entree to an online community, distinguishing between participant observation and nonparticipant observation.
Additional Information
Abstract only available
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License
Comments
Costello, L., & McDermott, M. L. (2016). Real-time netnography: Rejecting the passive shift. In International Journal of Qualitative Methods,15(1).
https://doi.org/10.1177/1609406916628953