Conceptualizing spiritual tourism: Cultural considerations and a comparison with religious tourism
Tourism Culture & Communication
Cognizant Communication Corporation
School of Business and Law
Scholarly and consumer interest in spiritual tourism has increased rapidly in recent years. However, confusion remains about the conceptual differences between spiritual and religious tourism and how the conceptualizations are impacted by cultural and personal factors. It may be argued that while some researchers provided some insights into the “spirituality puzzle,“ most have failed to provide a holistic picture. By conducting a multidisciplinary literature review, this article explores the conceptual and cultural constructs of religion and spirituality to provide a platform for future scholars to explore the phenomena of religious and spiritual tourism.