Destination image and place attachment on car free day events revisit intention: A gender perspective
Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth
International Business Information Management Association, IBIMA
Place of Publication
School of Business and Law
Car-Free Day (CFD) events are organised in many cities across the world to decrease level of pollutions and traffic congestion. In cities in Indonesia, the CFDs also designed for other reasons including sport, social, and profit and non-profit events. This study aims to measure the impact of destination image on place attachment and intention to revisit CFD events. In addition, the study aims to consider differences in gender on the results. Data was collected in two places, Jakarta and Bekasi, Indonesia. Participants were CFD visitors who were approached conveniently. A self-administered survey attracted 285 participants. Data was analysed using exploratory factor analysis and a structural equation model. This study found that destination image significantly impacted place attachment and revisit intention, and place attachment significantly impacted revisit intention. There are some different results between male and female participants. Recommendation for future studies and practitioners are discussed.
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