The impact of attitude, subjective norm, and motivation on the intention of young female hosts to marry with a Middle Eastern tourist: A projective technique relating to Halal sex tourism in Indonesia
Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry
CRC Press / Taylor and Francis Group
School of Education
Halal sex tourism refers to a paid sexual activity between a male tourist and a female host under an Islamic contract marriage for a certain period of time to avoid adultery. One of the examples occurred between Middle Eastern male tourists and young female hosts in Indonesia. The objective of this study is to examine the impact of attitude, subjective norm, and motivation on intention of young female host to marry with a Middle Eastern male tourist. In this study, motivation is treated as two different variables-Taking/Receiving and Giving (TRG) and attitude towards Middle Eastern tourists are considered two variables too: favorable and unfavorable. A projective technique was applied to collect data and it attracted 199 participants. Findings indicate that subjective norm significantly influences intention and taking/receiving motivation significantly influences giving motivation.