Stakeholders' perceived gains and obstacles of cruise ship tourism development: The case of La Palma Island
Place of Publication
Dowling, R., & Weeden, C.
School of Business and Law
This chapter focuses on a case study of La Palma Island, Spain, to examine stakeholders' perceived benefits and obstacles in relation to cruise ship tourism development. Overall, these stakeholders do not perceive that cruise ship tourism's potential is currently being maximized. They agree that, while not benefiting directly from cruise travellers' first visit, the island could benefit from their future return travel. Therefore, there is a need to provide memorable experiences and create positive images among cruise ship visitors; these experiences and images are also linked with experiencing the island's wine and food products, enjoying the varied landscape and receiving satisfying quality service. However, this service element, particularly illustrated through lack of open businesses on Sundays and public holidays, as well as the perceived poor service provided to visitors were highlighted as current barriers to 'attracting' tourists, encouraging them to patronize local businesses and, potentially, becoming future return visitors. The role of the local government was also perceived as unsupportive, and as taking for granted the current growth of the cruise ship tourism industry.