Halal risk mitigation in the Australian–Indonesian red meat supply chain

Document Type

Journal Article

Publication Title

Journal of Islamic Marketing


Emerald Publishing Limited

Place of Publication

United Kingdom


School of Business and Law




Maman, U., Mahbubi, A., & Jie, F. (2018). Halal risk mitigation in the Australian–Indonesian red meat supply chain. Journal of Islamic Marketing, 9(1), 60 - 79. Available here.


Purpose: This study aims to identify halal risk events, halal risk agents, measure halal risk level and formulate the halal risk control model (mitigation) in all stages in the beef supply chain from Australia to Indonesia.

Design/methodology/approach: This research combines qualitative and quantitative method. It elaborates nine variables as the Halal Control Point: halal animal, animal welfare, stunning, knife, slaughter person, slaughter method, invocation, packaging, labeling and halal meat. This study uses house of risk, a model for proactive supply chain risk.

Findings: The main mitigation strategies to guarantee the halal beef status in the abattoir is the obligation of vendor or the factory to issue a written manual of stunning tool. The priority of halal risk mitigation strategies for the retailing to avoid the meat contamination is the need of a halal policy for transporter’s companies and supermarkets.

Research limitations/implications: Every actor must be strongly committed to the application of halal risk mitigation strategies and every chain must be implemented in the halal assurance system.

Originality/value: This model will be a good reference for halal meat auditing and reference for halal meat import procurement policy.



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