Grey Nomads’ caravanning use of social networking sites
Springer Berlin Heidelberg
School of Business and Law
The caravanning industry in Australia continues to grow, largely due to increasing participation amongst older adults (‘Grey Nomads’). Concurrently, communication technology is increasingly more mobile and the use of social networking sites (SNS) amongst older adults is at an unprecedented level. Through in-depth interviews with 29 Grey Nomads caravanning through Mid-West Western Australia, this study explores the use(s) of SNS amongst Grey Nomads. Respondents were classified as active, passive or non-users of SNS. Emergent themes effecting the use of SNS include its ‘perceived usefulness’ and the level of Grey Nomad ‘self-efficacy’. Grey Nomads have a pragmatic approach to SNS, acknowledging SNS allows them to ‘stay connected’ and is a useful ‘source of information’. This study contributes to initiating an understanding of how Grey Nomads use SNS within their caravanning environment. Stakeholders in the caravanning industry should ensure the incorporation and strategic use of SNS in their marketing and business operations.