Australian and New Zealand Communication Association
Place of Publication
This article interrogates the impact of digital technologies, including the internet, as disrupters of traditional screen production industries. The privileging of direct links between creators and audiences, as seen in myriad new content delivery platforms, including YouTube, Netflix, Vimeo and Amazon, underpins the foundation of an emerging communication world where access, voice, diversity and engagement are radically altered from what was once thought of of as screen production. Yet in the ensuing chaos, screen content creators from diverse cultures and experience are finding patterns of consistency in their navigation of this emerging production environment. This article focuses on how screen producers are navigating this disrupted environment, and blends two very different perspectives from a screen producer in Australia, practised in non-mainstream, crowdfunded content, on the one hand; and a UK-based screen producer whose experience includes content production for some of the largest legacy broadcasters in the world on the other.
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This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Australia License.