Cruising in Asia, with a focus on China
School of Business and Law / Centre for Innovative Practice
The Asian cruise market is booming. Currently representing 7% of global cruisers, this market will dramatically expand and account for 20% of the global cruise market by the end of the decade, with an anticipated 3.7 million passengers a year by 2017 and 7 million by 2020 (World Cruise Industry Review, 2013). The boom is contributing to the economic performance in the Asian region, particularly to China, as an increasing number of affluent, middle class consumers look for new holiday experiences. By 2022, China’s middle class is expected to number 630 million, an increase from 230 million in 2012. Given the market significance, this chapter will focus on the development and trends of cruising in Asia generally, and China specifically.