Do marketing students enjoy or avoid teamwork?
University of Adelaide
Place of Publication
School of Business and Law
In today’s workplace, the ability to work effectively in a team is a key employability skill set undergraduate students must possess. Consequently, university curriculum now incorporates teamwork projects to aid students in the development of this key employability skill. Further, many units now look to include an industry problem-based learning assessment item as the context for a team scenario to be experienced. Previous research has established many students dislike teamwork and even form group-hate towards teamwork situations. Although this research has been limited in number and focus, the current study explores the undergraduate marketing student’s perspective on whether they actually value or avoid teamwork utilising an industry problem-based learning assessment as the context. We find students enjoy teamwork, are less likely to avoid teamwork, and prefer working in teams for industry-based over generic-based projects.