Title

What matters to Japanese udon noodle tourists? A phenomenological approach

Document Type

Book Chapter

Publisher

Springer

School

School of Business and Law / Markets and Services Research Centre (MASRC)

RAS ID

28210

Comments

Originally published as: Kim, S, & Park, E. (2019). What matters to Japanese udon noodle tourists? A phenomenological approach. In E. Park, S. Kim, & I. Yeoman (Eds.), Food tourism in Asia (pp. 157-169). Singapore: Springer. Original publication available here

Abstract

This chapter examines the nature of domestic tourists’ on-site experiences of food consumption in one of the three major udon noodle tourism destinations in Japan from a phenomenological approach. In-depth interviews with 26 domestic Japanese tourists were undertaken in Mizusawa udon village in Gunma Prefecture, and they had travelled purposefully to sample Mizusawa udon noodle in situ. The essences of the experiences of Japanese udon noodle tourists were predominantly focused on embodied multisensory experience, emotional appreciation and cognitive consumption and appraisal of noodle production. Liminal experience associated with escapism and refreshment was as important as the aforementioned.

DOI

10.1007/978-981-13-3624-9_11

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