Title

The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba

Document Type

Journal Article

Publisher

Routledge

School

School of Business and Law

RAS ID

28930

Comments

Originally published as: Wen, J., & Huang, S. (2019). The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821. Original publication available here

Abstract

This study examined Chinese cigar tourists’ motivations for visiting Cuba. Six push factors and five pull factors were identified using a push–pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of 348 Chinese cigar tourists. Hierarchical regression analysis revealed that unique experience seeking (a push factor) and destination-specific attractions and socialistic nostalgia (pull factors) predicted revisit intention; socialistic nostalgia also predicted willingness to recommend. Destination familiarity was found to influence revisit intention but not willingness to recommend. Personal values appeared unrelated to tourist loyalty.

DOI

10.1080/10941665.2019.1635504

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