Document Type

Journal Article

Publication Title

Systemic Practice and Action Research

Publisher

Springer

School

Centre for Innovative / Practice School of Business and Law

RAS ID

29704

Comments

This is a post-peer-review, pre-copyedit version of an article published in Systemic Practice and Action Research. The final authenticated version is available online: Standing, S., & Standing, C. (2019). Innovating authentically: Cultural differentiation in the animation sector. Systemic Practice and Action Research, 32(5), 557-571. Original publication available here

Abstract

This paper examines the concept of authentic innovation and the development of the animation industry in Malaysia. Authenticity is a concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfillment and decision-making. It links with systems thinking because authenticity as a strategy requires a holistic approach since it is based upon values that influence action. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We found that cultural authenticity contributed to the uniqueness of the product and was a significant factor in the success of the animations in South East Asia. Challenges for maintaining authentic innovation arise primarily from economic pressure.

DOI

10.1007/s11213-018-9473-8

Available for download on Thursday, October 01, 2020

Included in

Business Commons

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