Authentic innovation in the animation industry
XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management, Budapest, Hungary on 14-17 June 2015
School of Business and Law / Centre for Innovative Practice
This paper examines the concept of authentic innovation and its contribution to the success of the animation industry in Malaysia. Authenticity is a nebulous concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfilment and decision-making. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We found that cultural authenticity contributed to the uniqueness of the product and was a significant factor in the success of the animations in South East Asia. Challenges for maintaining authentic innovation arise primarily from economic pressure.