Title

Authentic innovation in the animation industry

Document Type

Conference Proceeding

Publication Title

XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management, Budapest, Hungary on 14-17 June 2015

Publisher

ISPIM

School

School of Business and Law / Centre for Innovative Practice

RAS ID

20599

Comments

Originally published as: Standing, C., & Standing, S. (2015). Authentic innovation in the animation industry. In proceedings of the XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management, Budapest, Hungary on 14-17 June 2015. Manchester, United Kingdom: ISPIM. Original publication available here

Abstract

This paper examines the concept of authentic innovation and its contribution to the success of the animation industry in Malaysia. Authenticity is a nebulous concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfilment and decision-making. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We found that cultural authenticity contributed to the uniqueness of the product and was a significant factor in the success of the animations in South East Asia. Challenges for maintaining authentic innovation arise primarily from economic pressure.

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