Title

Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce

Document Type

Journal Article

Publication Title

Tourism Management Perspectives

Publisher

Elsevier

School

School of Business and Law

RAS ID

30176

Comments

Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33, Article 100603. https://doi.org/10.1016/j.tmp.2019.100603

Abstract

Survival of the hospitality and tourism industry is highly dependent on a stable workforce to service the tourists and customers. In a shrinking workforce market faced with traditionally high staff turnover and increased departure of older workers, the key focus of this paper serves to provide practical recruitment strategies to attract the next Generation of hospitality talent – Generation Z. This opinion piece provides 10 key talent management strategies on how to appeal to Generation Z and entice them to join the hospitality sector. It presents practical solutions adopted by the industry and innovative recruitment strategies to address the war on talent in hospitality.

DOI

10.1016/j.tmp.2019.100603

Access Rights

free_to_read

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