Author Identifier
Edmund Goh
https://orcid.org/0000-0002-5684-9762
Document Type
Journal Article
Publication Title
Leisure Sciences
Publisher
Taylor and Francis
School
School of Business and Law
RAS ID
31524
Funders
Edith Cowan University - Open Access Support Scheme 2020
Abstract
This study extended the theory of planned behavior (TPB) to embrace the pro-environmental construct in predicting visitor off-trail behavioral intentions at national parks. Quantitative questionnaire items were developed through an elicitation study and empirically tested among 325 respondents. Empirical results revealed overall predictive variance of 21.7 percent (R2) in predicting visitor off-trail intentions. Behavioral beliefs predicted most of behavioral intentions followed by normative beliefs. The contribution of control beliefs and pro-environmental values had the weakest predictive power. Among the behavioral beliefs, visitors had the strongest belief that walking off the trails would lead to a shorter route. Friends as a reference group were the strongest normative belief that influenced off-trail intentions. Implications for future research and practice are discussed.
DOI
10.1080/01490400.2020.1755750
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Goh, E. (2023). Walking off-trail in national parks: Monkey see monkey do. Leisure Sciences, 45(1), 1-23.
https://doi.org/10.1080/01490400.2020.1755750