Will tourists travel to post-disaster destinations? A case of 2019 Australian bushfires from a Chinese tourists’ perspective
Tourism Recreation Research
Taylor & Francis
School of Business and Law / Centre for Work and Organisational Performance
© 2020 Informa UK Limited, trading as Taylor & Francis Group. Tourism is a cornerstone of Australia’s economy. As highly publicised bushfires rage throughout the country, it is essential to consider the effects of this crisis on Australia’s tourism industry. This practical paper explores Chinese outbound tourists’ responses to the catastrophe. Three themes (climate change and bushfires, coping strategies when travelling in bushfire areas, and concerns about news coverage of government’s actions regarding bushfires) reveal how the disaster has influenced tourists’ travel-related perceptions of Australia as an overseas destination. Findings offer new insights for tourism stakeholders in destinations experiencing disastrous events. Future research directions are also discussed.