Title

The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups

Document Type

Journal Article

Publication Title

Tourism Management Perspectives

Volume

37

Publisher

Elsevier

School

School of Business and Law

RAS ID

32372

Funders

University of Queensland

Comments

Hardy, A., Dolnicar, S., & Vorobjovas-Pinta, O. (2021). The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups. Tourism Management Perspectives, 37, article 100760. https://doi.org/10.1016/j.tmp.2020.100760

Abstract

© 2020 Elsevier Ltd Some Airbnb host communities display the characteristics of neotribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain under-researched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neotribal formation, and the influence that these stages have upon the ongoing function of the tribe.

DOI

10.1016/j.tmp.2020.100760

Access Rights

free_to_read

Research Themes

Society and Culture

Priority Areas

Diverse, equitable, informed and productive communities, schools and workplaces

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