Title

The coalescence of the LGBTQI+ neo-tribes during the pride events

Document Type

Book Chapter

Publication Title

Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism

Publisher

Springer

School

School of Business and Law / Markets and Services Research Centre (MASRC)

RAS ID

32565

Comments

Vorobjovas-Pinta, O., & Lewis, C. (2021). The coalescence of the LGBTQI+ neo-tribes during the pride events. In C. Pforr, R. Dowling & M. Volgger (Eds.), Consumer Tribes in Tourism (pp. 69-81). Springer, Singapore. https://doi.org/10.1007/978-981-15-7150-3_6

Abstract

Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form sub-tribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.

DOI

10.1007/978-981-15-7150-3_6

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