School of Computer and Information Science, Edith Cowan University, Perth, Western Australia
This paper explores influence in the cyber-world and the ability and effectiveness of influence campaigns in this medium. It examines the possibilities of influence in the online world as examines the potential of mobile technologies in this area. The contentious link between influence and behavioural change is investigated. Counterinfluence in the context of radicalisation is also looked at. Whilst it is inevitable that the digital medium is and will be used for influence campaigns and will be influential regardless if there are concerted ‘campaigns’ or not, it effects in terms of behavioural change are still open to question.