Taking a critical heritage approach to late modern naming and placemaking, we discuss how the power to name reflects the power to control people, their land, their past, and ultimately their future. Our case study is the Mount Arrowsmith Biosphere Reserve (MABR), a recently invented place on Vancouver Island, located in southwestern British Columbia, Canada. Through analysis of representations and landscape, we explore MABR as state-sanctioned branding, where a dehumanized nature is packaged for and marketed to wealthy ecotourists. Greenwashed by a feel-good “sustainability” discourse, MABR constitutes colonial placemaking and economic development, representing no break with past practices.
Hutchings, R. M.,
& La Salle, M.
In the Name of Profit: Canada’s Mount Arrowsmith Biosphere Reserve as Economic Development and Colonial Placemaking.
Landscapes: the Journal of the International Centre for Landscape and Language, 9(1).
Retrieved from https://ro.ecu.edu.au/landscapes/vol9/iss1/4
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