Date of Award
Thesis - ECU Access Only
Master of Communications
School of Communications and Contemporary Arts
Faculty of Education and Arts
The establishment in business of concepts associated with the social bottom line (corporate social responsibility, corporate sustainability, community investment, stakeholder involvement, public participation and societal license amongst them) have focused the attention of communications academics and practitioners alike on the broad area of corporate social performance as a compelling element in the triple bottom line.
Associated with this focus on corporate social performance, has been a burgeoning interest in stakeholder-related concepts of management, together with a drive to enhance the strategic value of corporate communications functions such as stakeholder engagement, community consultation and issues (social risk) management - primarily to improve corporate responsiveness.
LCSH Subject Headings
Strategic planning -- Social aspects.
Social responsibility of business.
Government business enterprises -- Western Australia.
Sinclair, M. (2009). A model for effective organisational stakeholder engagement : development and evaluation of a systematic approach to corporate-stakeholder engagement management. https://ro.ecu.edu.au/theses/322