Date of Award


Degree Type

Thesis - ECU Access Only

Degree Name

Master of Communications


School of Communications and Contemporary Arts


Faculty of Education and Arts

First Advisor

Mark Balnaves


The establishment in business of concepts associated with the social bottom line (corporate social responsibility, corporate sustainability, community investment, stakeholder involvement, public participation and societal license amongst them) have focused the attention of communications academics and practitioners alike on the broad area of corporate social performance as a compelling element in the triple bottom line.

Associated with this focus on corporate social performance, has been a burgeoning interest in stakeholder-related concepts of management, together with a drive to enhance the strategic value of corporate communications functions such as stakeholder engagement, community consultation and issues (social risk) management - primarily to improve corporate responsiveness.

LCSH Subject Headings

Strategic planning -- Social aspects.

Social responsibility of business.

Corporate image.

Government business enterprises -- Western Australia.