Date of Award


Degree Type


Degree Name

Doctor of Philosophy


School of Communications and Multimedia


Faculty of Communications and Creative Industries

First Advisor

Associate Professor Brian Shoesmith


Thai popular music always reflects and reproduces the concerns of Thai people in changing times especially in regard to issues relating to identity. The purpose of this study was to investigate the relationship between the preservation of Thai identity and the ideologies surrounding it and the adoption of Western innovation in Thai popular music. The issues surrounding the identity and ideology of Thais, such as class, gender and ethnicity are explored within the area of Thai popular music. I use ethnography as the major tool for gathering and analysing the research data. Using triangulated ethnographic techniques, involved in-depth interviews, focus group discussion, document analysis and participant observation. including critical listening of the music, watching TV and video music programs. The ethnographic approach is supported by semiotic and discourse analysis especially of the songs' meaning and the comments of the respondents.


Paper Location