Title

Applying persuasion principles did not increase questionnaire response: a randomised control trial of a fridge magnet gift

Document Type

Journal Article

Publisher

Australasian Epidemiologist

Faculty

Business and Law

School

Marketing, Tourism and Leisure

RAS ID

4859

Comments

This article was originally published as: Bailey, H., Robertson, L., Henley, N., Armstrong, B., Attia, J., & Milne, E. (2007). Applying persuasion principles did not increase questionnaire response: a randomised controlled trial of a fridge magnet gift. Australasian Epidemiologist, 14(2), 6. Original available here

Abstract

Maximising response is an important issue in epidemiological research. Reciprocation and commitment/consistency are psychological persuasion principles that have been used in many contexts to increase compliance with requests. We attempted to apply both these principles to increase compliance with a survey request by sending a fridge magnet reminder. The aim of this study was to determine whether the magnet improved response.