Applying persuasion principles did not increase questionnaire response: a randomised control trial of a fridge magnet gift

Document Type

Journal Article

Publisher

Australasian Epidemiologist

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

4859

Comments

Bailey, H., Robertson, L., Henley, N., Armstrong, B., Attia, J., & Milne, E. (2007). Applying persuasion principles did not increase questionnaire response: a randomised controlled trial of a fridge magnet gift. Australasian Epidemiologist, 14(2), 6. Available here

Abstract

Maximising response is an important issue in epidemiological research. Reciprocation and commitment/consistency are psychological persuasion principles that have been used in many contexts to increase compliance with requests. We attempted to apply both these principles to increase compliance with a survey request by sending a fridge magnet reminder. The aim of this study was to determine whether the magnet improved response.

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