Title

Perceptions and images of “typical” Australian dishes: An exploratory study

Document Type

Journal Article

Publisher

Routledge

School

School of Business

RAS ID

21049

Comments

Originally published as : Duarte Alonso, A., & Krajsic, V. (2016). Perceptions and images of “typical” Australian dishes: An exploratory study. Journal of Foodservice Business Research, 19(2), 147-163. Article found here

Abstract

The research investigates the perceived images that “typical” Australian dishes evoke in the minds of consumers, including words they associate with descriptions of typical Australian dishes. A questionnaire designed and distributed among undergraduate students at various universities yielded 561 usable responses. Three predominant responses were associated with typical Australian dishes: grilled/barbequed meats, steaks, and meat pies. In addition, Australian dishes evoked four different images among respondents: positive (related to specific images e.g., barbequed foods), neutral, negative, and food related. Overall, the findings underline a limited knowledge. Consumer education could help broaden understanding and enhance images of the country’s culinary attributes. © 2016 Taylor & Francis.

DOI

10.1080/15378020.2016.1159890

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