Perceptions and images of “typical” Australian dishes: An exploratory study
Abstract
The research investigates the perceived images that “typical” Australian dishes evoke in the minds of consumers, including words they associate with descriptions of typical Australian dishes. A questionnaire designed and distributed among undergraduate students at various universities yielded 561 usable responses. Three predominant responses were associated with typical Australian dishes: grilled/barbequed meats, steaks, and meat pies. In addition, Australian dishes evoked four different images among respondents: positive (related to specific images e.g., barbequed foods), neutral, negative, and food related. Overall, the findings underline a limited knowledge. Consumer education could help broaden understanding and enhance images of the country’s culinary attributes. © 2016 Taylor & Francis.
Document Type
Journal Article
School
School of Business
RAS ID
21049
Copyright
subscription content
Publisher
Routledge / Taylor & Francis
Comments
Duarte Alonso, A., & Krajsic, V. (2016). Perceptions and images of “typical” Australian dishes: An exploratory study. Journal of Foodservice Business Research, 19(2), 147-163. Available here