Young children as consumers: Their vulnerability to persuasion and its effect on their choices

Authors

Dick Mizerski
Shasha Wang
Alvin Lee
Claire Lambert, Edith Cowan UniversityFollow

Document Type

Book Chapter

Publication Title

Routledge international handbook of consumer psychology

Publisher

Routledge / Taylor & Francis

Place of Publication

Oxon, England

Editor(s)

Jansson-Boyd, C. V., & Zawisza, M. J.

School

School of Business and Law

RAS ID

22511

Comments

Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effects on their choices. In C. V. Jansson-Boyd & M. J. Zawisza (Eds.), Routledge international handbook of consumer psychology (pp. 327-346). Routledge. Available here

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