Young children as consumers: Their vulnerability to persuasion and its effect on their choices
Document Type
Book Chapter
Date of Publication
2017
Location of the Work
Oxon, England
Publication Title
Routledge international handbook of consumer psychology
Publisher
Routledge / Taylor & Francis
School
School of Business and Law
RAS ID
22511
Copyright
subscription content
Comments
Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effects on their choices. In C. V. Jansson-Boyd & M. J. Zawisza (Eds.), Routledge international handbook of consumer psychology (pp. 327-346). Routledge. Available here