Young children as consumers: Their vulnerability to persuasion and its effect on their choices

RAS ID

22511

Document Type

Book Chapter

Date of Publication

2017

Location of the Work

Oxon, England

School

School of Business and Law

Copyright

subscription content

Publisher

Routledge / Taylor & Francis

Comments

Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effects on their choices. In C. V. Jansson-Boyd & M. J. Zawisza (Eds.), Routledge international handbook of consumer psychology (pp. 327-346). Routledge. Available here

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