Young children as consumers: Their vulnerability to persuasion and its effect on their choices
RAS ID
22511
Document Type
Book Chapter
Date of Publication
2017
Location of the Work
Oxon, England
School
School of Business and Law
Copyright
subscription content
Publisher
Routledge / Taylor & Francis
Comments
Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effects on their choices. In C. V. Jansson-Boyd & M. J. Zawisza (Eds.), Routledge international handbook of consumer psychology (pp. 327-346). Routledge. Available here