The multiplicity of organizing visions
Document Type
Journal Article
Publication Title
Industrial Marketing Management
Publisher
Elsevier Inc
Place of Publication
United States
School
School of Business and Law / Centre for Innovative Practice
RAS ID
25352
Abstract
Research has shown that information systems adoption decisions are often influenced by organizing visions. Organizing visions provide a legitimation for technology related decision-making and involve a range of influences and perceptions from consultants, industry bodies, policy makers and other firms. This paper is concerned with identifying the mechanisms that underlie the structure of an organizing vision. A range of case studies and a morphogenetic approach, underpinned by critical realist philosophy, are used to demonstrate how organizations respond to organizing visions and how different response communities emerge. We identify and explain the characteristics of the shaper, resistor, coerced, follower and ambivalent communities, their relationship with an organizing vision and the importance of pre-existing conditions.
DOI
10.1016/j.indmarman.2017.08.006
Access Rights
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Comments
Standing, S., Standing, C., Love, P. E., & Gengatharen, D. (2017). The multiplicity of organizing visions. Industrial Marketing Management, 66, 196-204. https://doi.org/10.1016/j.indmarman.2017.08.006