The multiplicity of organizing visions

Authors/Creators

Susan Standing, Edith Cowan University, Western AustraliaFollow
Craig Standing, Edith Cowan UniversityFollow
Peter E. Love
Denise E. Gengatharen PhD, Edith Cowan UniversityFollow

Abstract

Research has shown that information systems adoption decisions are often influenced by organizing visions. Organizing visions provide a legitimation for technology related decision-making and involve a range of influences and perceptions from consultants, industry bodies, policy makers and other firms. This paper is concerned with identifying the mechanisms that underlie the structure of an organizing vision. A range of case studies and a morphogenetic approach, underpinned by critical realist philosophy, are used to demonstrate how organizations respond to organizing visions and how different response communities emerge. We identify and explain the characteristics of the shaper, resistor, coerced, follower and ambivalent communities, their relationship with an organizing vision and the importance of pre-existing conditions.

RAS ID

25352

Document Type

Journal Article

Date of Publication

2017

Location of the Work

United States

School

School of Business and Law / Centre for Innovative Practice

Copyright

subscription content

Publisher

Elsevier Inc

Comments

Standing, S., Standing, C., Love, P. E., & Gengatharen, D. (2017). The multiplicity of organizing visions. Industrial Marketing Management, 66, 196-204. https://doi.org/10.1016/j.indmarman.2017.08.006

Recommended Citation

Standing, S., Standing, C., Love, P. E., & Gengatharen, D. E. (2017). The multiplicity of organizing visions. DOI: https://doi.org/10.1016/j.indmarman.2017.08.006