Collaborative business relationships in a diverse industry cluster
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
5915
Abstract
The research investigated collaborative commerce in a multi industry manufacturing cluster. From the study drivers, benefits and measures/evaluations of benefits of collaborative relationships were identified. The study also found the drivers, drawbacks and benefits of collaboration varied by firm size and by industry. From the research findings a tool for the adoption of collaborative relationships was developed taking into account the variations between firms.
Comments
Cripps, H. (2008). Collaborative Business Relationships in a Diverse Industry Cluster. In Marketing: Shifting the focus from mainstream to offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference. Sydney, Australia. Abstract only available.