Collaborative Business Relationships in a Diverse Industry Cluster
Faculty of Business and Law
School of Marketing, Tourism and Leisure
The research investigated collaborative commerce in a multi industry manufacturing cluster. From the study drivers, benefits and measures/evaluations of benefits of collaborative relationships were identified. The study also found the drivers, drawbacks and benefits of collaboration varied by firm size and by industry. From the research findings a tool for the adoption of collaborative relationships was developed taking into account the variations between firms.