Title

Collaborative Business Relationships in a Diverse Industry Cluster

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

5915

Comments

Cripps, H. (2008). Collaborative Business Relationships in a Diverse Industry Cluster. In Marketing: Shifting the focus from mainstream to offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference. Sydney, Australia. Abstract only available.

Abstract

The research investigated collaborative commerce in a multi industry manufacturing cluster. From the study drivers, benefits and measures/evaluations of benefits of collaborative relationships were identified. The study also found the drivers, drawbacks and benefits of collaboration varied by firm size and by industry. From the research findings a tool for the adoption of collaborative relationships was developed taking into account the variations between firms.

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