Community Engagement as a Teaching and Learning Tool
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
6285
Abstract
This paper outlines a model developed in partnership between a university and a state government education department. The model provides market information for school principals to develop their marketing plans. Under the new competitive public school environment of devolution it is imperative that schools shift focus from a traditional passive approach to a more proactive community centric marketing strategy- an unorthodox approach to education provision. This approach demands a shift from mainstream to innovative service delivery. The paper discusses the development of expertise in researching local community educational needs with a view to establishing long term, mutually beneficial relationships.
Comments
Ryan, M., & Marchioro, G. (2008). Community Engagement as a Teaching and Learning Tool. In Marketing: Shifting the focus from mainstream to offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference. Sydney, Australia. Abstract only available.