An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Business
RAS ID
2657
Conference Proceeding
Faculty of Business and Public Management
School of Business
2657
Comments
Lin, C. (2005). An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management. In Proceedings of the 1st International Conference on Information Management & Business (IMB 205). Taipei, Taiwan: Shih Chien Univeristy.