Title
An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Business
RAS ID
2657
An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management
Conference Proceeding
Faculty of Business and Public Management
School of Business
2657
Comments
Lin, C. (2005). An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management. In Proceedings of the 1st International Conference on Information Management & Business (IMB 205). Taipei, Taiwan: Shih Chien Univeristy.