ECU Works Pre 2011
An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management
Chad Lin, Edith Cowan University
Faculty of Business and Public Management
School of Business
Lin, C. (2005). An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management. In Proceedings of the 1st International Conference on Information Management & Business (IMB 205). Taipei, Taiwan: Shih Chien Univeristy.
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