Title

An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Business

RAS ID

2657

Comments

Lin, C. (2005). An Exploratory study of the Implementation & Evaluation of Electronic Customer Relationship Management. In Proceedings of the 1st International Conference on Information Management & Business (IMB 205). Taipei, Taiwan: Shih Chien Univeristy.

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