Shopping Motivation, Optimum Stimulation Level, The Perception of Store Atmosphere and Store Patronage Satisfaction: A Case of Indonesia

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

3479

Comments

Budisantoso, T., & Mizerski, K. (2005). Shopping motivation, optimum stimulation level, the perception of store atmosphere and store patronage satisfaction: a case of Indonesia. In ANZMAC 2005 Conference: Marketing Issues in Asia. Perth, Australia.

Abstract

The purpose of this study is to examine the interrelationship amongst shopping motivation, optimum stimulation level, the perception of store atmosphere and store patronage satisfaction in Indonesia. Shopping motivations and optimum stimulation level were found to have a moderate influence on the perception of store atmosphere. In addition, there was a significant association between store atmosphere perception and store patronage satisfaction.

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