Shopping Motivation, Optimum Stimulation Level, The Perception of Store Atmosphere and Store Patronage Satisfaction: A Case of Indonesia
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
The purpose of this study is to examine the interrelationship amongst shopping motivation, optimum stimulation level, the perception of store atmosphere and store patronage satisfaction in Indonesia. Shopping motivations and optimum stimulation level were found to have a moderate influence on the perception of store atmosphere. In addition, there was a significant association between store atmosphere perception and store patronage satisfaction.