Place attachment and consumption behaviour
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Marketing, Tourism and Leisure
RAS ID
2114
Abstract
This paper defines place attachment, with regard to an inter-disciplinary exchange. The literature is examined with reference to the influence of place attachment and its importance to consumption behaviour. The paper discusses a study in progress, focusing on understanding consumption choices made by residents of a country town in relation to their attachment to the town and its surroundings.
Comments
Ryan, M. (2003). Place attachment and consumption behaviour. In Proceedings of the World Marketing Congress. Curtin University: Perth, Western Australia.