Regional electronic markets: A tale of 2 cities.com

Authors

Janice Burn, Edith Cowan University
Carlo Angelo Zanaboni

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

2184

Comments

Burn, Janice and Zanaboni, Carlo, "Regional Electronic Markets: A Tale of 2Cities.com" (2003). PACIS 2003 Proceedings. 27. http://aisel.aisnet.org/pacis2003/27

Abstract

This paper reviews the concept of electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Web model is examined within this context. The authors review the underlying philosophy for the project and the planning which preceded implementation. A review of the case highlights the issues which are critical for successful implementation and provides a framework to guide future REM developments. Finally, the case is analysed within an e-community context and recommendations made for future portal developments.