Title

Website development by Australian superannuation funds - An industry in transition

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Accounting, Finance and Business Economics

RAS ID

2505

Comments

Gerrans, P., & Clark-Murphy, M. (2003). Website development by Australian superannuation funds-An industry in transition. In Proceedings of 4th International WeB Conference (IWC). Perth, WA. We-B Centre School of Management Information Systems, Edith Cowan University.

Abstract

The rapid expansion of the Australian superannuation industry has coincided with the rapid development of the Internet. With increased portability of superannuation investments and increased choice of where to place these investments marketing opportunities are increasingly important to superannuation funds. Web-based marketing is attractive not least due to the cost advantages it offers. This paper uses the expanded Model of Internet Commerce Adoption to evaluate the superannuation industry website development. It appears that assessment of specific stages of development may reflect more the unresolved industry issues, for example fee disclosure, rather than issues of website development per se.

This document is currently not available here.

 
COinS