An empirical investigation of new product success measurement in Australian SMEs

Authors

• Alan Brown, Edith Cowan UniversityFollow
• Xueli Huang, Edith Cowan University
• Geoff Soutar

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

357

Comments

Brown, A., Huang, X., & Soutar, G. (2002). An Empirical Investigation of New Product Success Measurement in Australian SMEs. In proceedings of the 6th International Research Conference on Quality, InNovation and Knowledge Management. Clayton, Victoria: Monash University.