ECU Works Pre 2011
An Empirical Investigation of New Product Success Measurement in Australian SMEs
Alan Brown, Edith Cowan University
Xueli Huang, Edith Cowan University
Faculty of Business and Public Management
School of Management
Brown, A., Huang, X., & Soutar, G. (2002). An Empirical Investigation of New Product Success Measurement in Australian SMEs. In proceedings of the 6th International Research Conference on Quality, InNovation and Knowledge Management. Clayton, Victoria: Monash University.
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