An empirical investigation of new product success measurement in Australian SMEs

Authors

Alan Brown, Edith Cowan UniversityFollow
Xueli Huang, Edith Cowan University
Geoff Soutar

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

357

Comments

Brown, A., Huang, X., & Soutar, G. (2002). An Empirical Investigation of New Product Success Measurement in Australian SMEs. In proceedings of the 6th International Research Conference on Quality, InNovation and Knowledge Management. Clayton, Victoria: Monash University.