Co-operative Marketing Associations: An Exploratory Analysis of Success Factors

Authors

Adrian Palmer

Document Type

Journal Article

Publisher

Taylor and Francis

Faculty

Faculty of Business and Public Management

School

School of Accounting, Finance and Business Economics

RAS ID

483

Comments

Palmer, A. (2002). Co-operative Marketing Associations: An Exploratory Analysis of Success Factors. Journal of Strategic Marketing, 10, p 135 - 156.