Title

Co-operative Marketing Associations: An Exploratory Analysis of Success Factors

Authors

Adrian Palmer

Document Type

Journal Article

Publisher

Taylor & Francis Ltd

Faculty

Faculty of Business and Public Management

School

School of Accounting, Finance and Business Economics

RAS ID

483

Comments

Palmer, A. (2002). Co-operative Marketing Associations: An Exploratory Analysis of Success Factors. Journal of Strategic Marketing, 10, p 135 - 156.

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