Measuring cross cultural service quality: distingusihing cultural differences from measurement errors
Document Type
Conference Proceeding
Faculty
Faculty of Regional Professional Studies
School
School of Regional Professional Studies
RAS ID
941
Comments
King, C. (2002). Measuring cross cultural service quality: distingusihing cultural differences from measurement errors. Marketing, Strategy, Economics, Operations & Human Resources Insights on Service Activities: 7th International Researach Seminar in Services Management.