Title

Measuring cross cultural service quality: distingusihing cultural differences from measurement errors

Document Type

Conference Proceeding

Faculty

Faculty of Regional Professional Studies

School

School of Regional Professional Studies

RAS ID

941

Comments

King, C. (2002). Measuring cross cultural service quality: distingusihing cultural differences from measurement errors. Marketing, Strategy, Economics, Operations & Human Resources Insights on Service Activities: 7th International Researach Seminar in Services Management.

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