Product option choice decisions and the influence of framing: An e-commerce example
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Finance and Business Economics
RAS ID
33
Abstract
The literature suggests that alternative portrayals of a decision problem may give rise to different consumption consequences, contrary to the rational theory of choice. The author examines the effects of using an additive versus subtractive option framing method on consumer choice in two markets increasingly facilitated by ecommerce.
Comments
Parry, G. (2001). Product option choice decisions and the influence of framing: an e-commerce example. In: Stoney, S., & Burn, J. (Eds.). Working for excellence in the e-conomy: 2nd international We-B conference (pp. 157). Churchlands, Australia: We-B Centre, School of Management Information Systems, Edith Cowan University.