Title

Product option choice decisions and the influence of framing: An e-commerce example

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Finance and Business Economics

RAS ID

33

Comments

Parry, G. (2001). Product option choice decisions and the influence of framing: an e-commerce example. In: Stoney, S., & Burn, J. (Eds.). Working for excellence in the e-conomy: 2nd international We-B conference (pp. 157). Churchlands, Australia: We-B Centre, School of Management Information Systems, Edith Cowan University.

Abstract

The literature suggests that alternative portrayals of a decision problem may give rise to different consumption consequences, contrary to the rational theory of choice. The author examines the effects of using an additive versus subtractive option framing method on consumer choice in two markets increasingly facilitated by ecommerce.

 
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